Job Title: Digital Marketing
Salary Package: 15,000 – 30,000 a month
Work Exp: 0 – 3 years
Company Name: Arvind Prakashan
Job Location: New Delhi, Delhi
Qualification Require: Bachelor Degree
Language: English/Hindi
Job Info –
Job Description:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the websites and social networking accounts such as Facebook, Instagram and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimisation of the website (s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Run Seller accounts on Amazon, Flipkart and other e-commerce as well as sales platforms for selling products online. Handle the complete online sales pipeline.
- Maintain good ratings and boost up Brand & products’ presence on E-Commerce Platforms
Required Skills:
1. Knowledge of free marketing tools available.
2. Social media marketing.
3. Knowledge of MS Office.
4. Listing-Manage the catalogue & product listing of book category, updating product data specifications
5. Pricing maintaining the buy box to ensure maximum generation of sales through online sales channel.
6. Develop & monitor campaign (PPC)
7. Knowledge of paid marketing via Ad word/Facebook/ E-Commerce channel.
8. Internet savvy.
Required Experience:
1-3 years, hand-on experience
