Job Title: Digital Marketing Job
Salary Package: 15,000 – 20,000 a month
Work Exp: 0 – 1 years
Company Name: Indian School of Business
Job Location: Hyderabad, Telangana
Qualification Require: 12th Pass
Language: English/Hindi
Job Info –
Job Purpose
- Plan, monitor, execute, optimise campaigns on Social media on daily basis.
- Create, maintain and optimise Social campaigns, ad-copies, landing pages, A/B testing, budgeting
- Generate website & app traffic/searches with multi-channel & testing approach.
- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth.
- Setting up attribution models, multi-channel tracking, and quality of leads.
- Run an effective SEO strategy via technical, site audits, keywords, links.
- Manage Website content for the programmes mrketed
- Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimise and improve our marketing investments.
Job Outline
- Should be an Individual Contributor
- Manage all Social Media Campaigns across Facebook, Instagram, LinkedIn and Twitter
- Manage Organic Social media presence across all Channels
- Responding to messages and comments to the posts and promotions
- Shall Manage the CRM Database for quality and integrations
- Strong understanding about the technical implementations and Chatbots
- Strong understanding of remarketing concepts to re-engage with users using platforms like Google, Facebook, LinkedIn, etc.
- Good copywriting skills for creating Ads and headlines
- Should have good command on video marketing
- Show growth month on month on the key performance indicators.
- Sharp data-led approach to optimise and maximise output (scale of conversions) and efficiency in CPL, CTR, CRO, Lead to Conversion.
- Build a multi-variant test with clear success/failure metrics to improve funnel effectiveness and also feedback into what consumer journey influencing experiments can be turned into to broaden the funnels.
- Should have excellent knowledge on best practices and industry standards
- Plan, execute, monitor, optimise the activities and campaigns across all digital channels.
- Excellent analytical abilities to measure and optimise campaigns for performance.
- Up-to-date knowledge on the latest trends and technologies in digital marketing.
- End-to-end campaign execution experience, B2B / B2C product marketing experience preferred.
- Knowing HTML, CSS, CRM Integration, would be added advantage.
